Commentary on digital privacy, brand misrepresentations, AI hallucinations, and real-world reputation strategy.

When Influence Turns Risk: Why Digital Privacy & Reputation Protection Matters More Than Ever
In 2025, influence is power — but also vulnerability. Celebrities, executives, and brands can rise on a single viral post, yet face reputational collapse just as quickly. From Taylor Swift’s deepfake exploitation to Logan Paul’s influencer backlash and the Sussexes’ constant narrative wars, one truth is clear: online reputation is fragile, and trust is harder than ever to protect.
SABLR is the quiet layer between visibility and vulnerability protecting digital identities before the damage is done.

The State of AI Reputation 2025
AI is no longer experimental — it is shaping reputations, industries, and even identities in real time. The 2025 State of AI Report explores how artificial intelligence is driving innovation while accelerating new risks: from deepfakes and impersonation to hallucinations and misinformation that can damage trust in seconds.
At SABLR, we translate these shifts into actionable insights — showing leaders how to protect their digital footprint, monitor AI-generated threats, and safeguard reputations in an unpredictable landscape.

What AI Gets Wrong About You
AI tools like ChatGPT and Perplexity are rewriting reputations - often inaccurately.
This insight explores how false bios, misattributed roles, and hallucinated quotes happen, and what you can do to monitor and correct your AI footprint before it defines you.

Can You Really Delete Yourself from the Internet?
Deleting yourself from the internet is harder than it sounds.
This article explains the difference between removal, de-indexing, and suppression and why intentional visibility is a smarter goal.

Why Your Digital Footprint Is Bigger Than You Think
Most people only check what Google shows, but your digital footprint includes AI content, outdated bios, broker listings, and more. Here's how we map it and protect it.