Tailored Privacy & Reputation Protection
Built to protect what matters most:
your digital self.
Thank you for finding us.
We don’t surface unless we’re needed.
SABLR is a discreet, digital privacy concierge built for individuals, families, and executives whose names, stories, or success place them in the public eye.
We operate just beneath the surface, assessing and managing your digital presence with the same fluid precision we bring to every relationship. From search results and social content to AI-generated misinformation, we work calmly and without disruption - because what’s visible online is no longer fixed, and privacy is no longer optional.
Our clients include founders preparing for press, families seeking digital boundaries, creators building brands from their names, and advisors who understand that reputation is an asset worth protecting.
We combine digital strategy, branding instinct, and quiet precision to give you one thing: peace of mind.
Discretion isn’t about disappearing. It’s about choosing what deserves to be seen.
That’s what we do - intentionally, invisibly, and always in your favour.
Our Approach
Built on intent.
Backed by silence.
At SABLR, we take a high-trust, low-noise approach to digital privacy. We believe the most powerful presence is one that is carefully considered - not constantly visible.
Our methodology is simple by design:
➜ Assess
We begin with a full audit of your digital footprint: search visibility, AI exposure, data broker presence, and social risk indicators.
➜ Act
We take measured, strategic steps to correct, suppress or remove content that doesn't belong in the public domain with a priority-first model.
➜ Design
We help you build a digital presence that is accurate, intentional and limited to what you want seen. We create bios, brand-safe content, and controlled visibility.
➜ Protect
Our retainer clients receive quarterly monitoring, AI tool scans, and rapid-response escalation if new exposure or hallucinated content appears.
No noise. No public dashboards. No generic solutions.
Each relationship is handled with total confidentiality and tailored care. You won't find names on this site for a reason. That’s the point.
Because privacy is not a product. It's a principle.
Founder Story - Sarah Willis MCIPR
In a career spanning twenty years across global e-commerce, FTSE-100 legal, finance, public and regulated sectors, and high-stakes communications, I’ve spent my professional life in the point where online visibility, personal vulnerability, and digital identity collide. From leading 20 person global teams to shaping governance frameworks, and building award-winning employer brand programmes, my work has always centred on how people appear, behave, and are interpreted online.
I also speak at industry events on digital identity, reputation strategy, and the rising impact of AI harm on high-visibility individuals helping leaders understand the emerging threats shaping their visibility.
Across every role, from guiding executives through sensitive public situations to dismantling misinformation spirals, suppressing harmful content, or rebuilding credibility after moments of intense scrutiny one thing became clear:
In the AI era, your digital identity is no longer just a branding asset. It has become a major point of exposure and over the last three years, that exposure has intensified dramatically with:
Generative AI hallucinations.
Synthetic impersonation.
Search engine distortions.
Data sprawl.
Old content resurfacing without warning.
Private individuals being pulled into public view.
Executives and high-visibility professionals losing control of their own narratives, sometimes without even knowing it has happened.
What I saw again and again was a growing gap:
Traditional PR agencies were too reactive.
Cybersecurity teams were too technical.
Brand and marketing teams were too broad.
Legal teams were too slow or too expensive for early-stage reputation harm.
No one was offering a silent, proactive, discreet layer of digital identity defence for people whose reputations matter - founders, executives, investors, public figures, families with visibility, or individuals whose name simply cannot afford distortion.
That is why I founded SABLR.
SABLR exists to give high-visibility individuals something they rarely have: clarity, control, and calm over their digital presence.
We combine everything I’ve learned across global communications, online reputation shaping, governance, social listening, and digital behaviour analysis with a new layer of AI-powered intelligence:
SABLR is not a PR agency, a cybersecurity firm or a branding shop. It is a personal digital protection service, built for an era where a name can be copied, cloned, misrepresented, or misinterpreted in seconds.
I founded SABLR because I have seen too many times how fast a reputation can shift. I’ve seen the fear that comes when someone loses control of their own identity online. And I know that with the right systems, monitoring, discretion, and strategic clarity, that fear can be replaced with confidence.
Your digital identity is now one of your most valuable assets and one of your most exposed.
SABLR exists to protect it.
Sarah Willis, Founder • Digital Identity, Reputation Management, Privacy & AI Risk Specialist