FAQs
Frequently Asked Questions
At SABLR, discretion is everything. We understand that clients have questions about how we work, who we work with, and the threats we protect against. Below are some of the most common questions we receive - answered clearly, confidentially, and with the precision you expect from a discreet digital reputation partner.
What is SABLR?
SABLR is a digital reputation and identity protection service. We safeguard executives, high-net-worth families, celebrities, and public figures from online threats including AI deepfakes, impersonation, misinformation, and digital footprint exposure. Unlike traditional firms, SABLR blends AI-driven monitoring, search suppression, and tailored takedown services to keep reputations protected before risks escalate.
Who does SABLR work with?
We support:
Executives and board members
High-net-worth families (HNWI)
Celebrities and public figures
Influencers, creators, and entrepreneurs
Organisations in finance, media, entertainment, and business
Every engagement is tailored, confidential, and designed around the client’s risk profile.
Why is AI a threat to reputation?
Generative AI makes it possible to create fake videos, cloned voices, fabricated news articles, and AI-driven impersonations at scale. Once published, this manipulated content can spread faster than the truth. For leaders and high-visibility individuals, AI deepfakes and misinformation can erode trust, careers, financial stability, and personal safety.
What services does SABLR provide?
SABLR offers a full suite of digital reputation and privacy services, including:
Digital Footprint Audits – Comprehensive scans to uncover and reduce your online exposure.
Content Removal & Takedown Services – Suppressing or removing damaging content across search engines, websites, and social platforms.
AI Deepfake & Impersonation Protection – Monitoring, detection, and takedowns of manipulated media.
Executive Fingerprinting – Building verified digital profiles to protect against impersonation and AI misuse.
Online Reputation Management – Proactive content creation and suppression strategies.
Crisis Response – Rapid intervention when harmful content goes live.
How is SABLR different from PR or cybersecurity firms?
PR firms are reactive — they manage media after a crisis.
Cybersecurity firms protect systems, not reputations.
SABLR operates in the middle ground: proactively monitoring digital identities, conducting takedowns and search suppression, and defending against AI threats before they cause reputational damage.
How quickly can SABLR respond to a threat?
In urgent cases, SABLR can initiate takedown requests, content suppression, or AI impersonation monitoring within hours. Our aim is to reduce visibility and prevent harmful content from spreading before it dominates search results or social platforms.
Is SABLR discreet?
Yes. Confidentiality is at the core of everything we do. Our work is conducted quietly, with minimal exposure for clients. We never publicise, disclose, or reference engagements without explicit consent.
How much does SABLR cost?
Pricing depends on risk level, visibility, and required services. We offer:
One-off Digital Footprint Audits (entry-level)
Custom takedown and removal packages
Ongoing retainers for proactive monitoring, AI detection, and reputation management
Every engagement is priced transparently after an initial consultation.
How do I get started?
You can begin with a discreet consultation where we assess your risks and priorities. From there, SABLR builds a tailored protection strategy.
Email: concierge@sablr.com
Or use our contact form