The State of AI Reputation 2025
The State of AI Reputation 2025
Deepfakes, Digital Identity, and the New Reputational Risk Economy
AI has transformed how reputations are built, and how they can be broken. From deepfakes to AI hallucinations, today’s risks are faster, harder to detect, and more damaging than traditional crises.
Our flagship report The State of AI Reputation 2025 brings clarity to this evolving threat landscape. Drawing on global data, case studies, and SABLR’s frontline experience, it highlights:
📈 3,000% rise in deepfake content since 2018
💸 £60bn annual cost of AI-driven misinformation projected by 2030
⚡ -12% average stock drop within 48h of a reputational crisis
🎭 The growing impact on executives, high-net-worth families, and public figures
This isn’t about scandal, it’s about distortion. Once a false version of you exists, it spreads faster than truth.
[Download the full report (PDF)]
Why Insights?
At SABLR, we believe reputation is now an asset class. Our Insights series delivers discreet intelligence on the risks shaping tomorrow’s trust economy — from AI-generated misinformation to identity impersonation and digital suppression strategies.
